Recently, an attorney mentioned that she has trouble coming up with effective article headlines for her blog. It's a common challenge, so I've designed a two-tiered approach to inspire her genius and yours. No need to reinvent the wheel. I see part of my job as to make your life and your law firm a lot easier for you - or I should say, help you to make your own life and law firm easier for you. Quick Background: Neuroscience, Psychology, and The Fear Factor Consider what we know about people and their strongest motivations. Humans will act to protect something they have and are afraid of losing much more easily and quickly than they’ll act to obtain those same things. Think health, time, money, control, reputation, … [Read More...] about 18 Headline Hack Formulas for Lawyers
Presto-change-o! The Legal Marketing MentorTM brand has been refreshed. Attorney AlchemyTM better represents that we're much more than legal marketing; we're law business strategy and attorney success too. We help you transform you law firm and life to gold. … [Read More...] about Does Your Law Firm Need a Marketing Refresh?
Once law firms get to a certain level, the main challenge is their team. I've witnessed many lawyers complain about and even fire team members only to have the next team member create the same challenges. Why? Let's think this through together. Mirror Mirror … [Read More...] about Lawyer Woes: The Trouble with Team